PPC Management

    Ads That Generate Qualified Leads

    Strategic paid campaigns across Google, Meta, LinkedIn, and YouTube that put you in front of the right customers at the right time.

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    Platforms We Manage

    We select the right platforms based on your audience, goals, and budget

    Google Search Ads

    Appear at the top of Google when people actively search for your services

    YouTube Ads

    Video advertising to reach audiences on the world's second-largest search engine

    Meta Ads (Facebook & Instagram)

    Targeted social ads that reach your ideal audience based on interests, behavior, and demographics

    LinkedIn Ads

    Professional B2B advertising to reach decision-makers and generate qualified leads

    Display & Remarketing

    Visual ads across millions of websites and targeted follow-up to re-engage past visitors

    Performance Max

    AI-powered campaigns across all Google properties for maximum reach and efficiency

    What's in Scope

    A detailed breakdown of everything included in your PPC management

    Multi-Platform Campaign Setup

    • Platform selection based on your audience and goals
    • Campaign structure and ad group architecture per platform
    • Keyword research with match type strategy (Google)
    • Audience targeting and persona buildout (Meta, LinkedIn)
    • Ad copy creation tailored to each platform's format
    • Ad extensions, creative assets, and CTA optimization

    Tracking & Measurement

    • Conversion tracking across all ad platforms
    • Google Analytics 4 integration and goal setup
    • Meta Pixel and LinkedIn Insight Tag installation
    • Call tracking setup with dynamic number insertion
    • Form submission and event tracking across all channels
    • Cross-platform attribution modeling

    Ongoing Optimization

    • Weekly bid adjustments based on performance data
    • Search term review and negative keyword refinement
    • Ad creative A/B testing (new variations monthly)
    • Audience refinement and demographic bid adjustments
    • Budget reallocation across platforms for best ROI
    • Quality Score and relevance score monitoring

    Reporting & Communication

    • Unified monthly performance report with KPI dashboard
    • Cost per lead and ROAS tracking by platform
    • Monthly strategy call (15 min) to review results
    • Quarterly competitive landscape review
    • Transparent ad spend reporting (no markup on spend)
    • Slack or email access for questions between calls

    Our Process

    A systematic approach to paid advertising success

    1

    Audit & Strategy

    We analyze your market, competitors, and goals to recommend the right platforms and budget allocation.

    2

    Account Setup

    Campaign structure, audience research, ad creative, and conversion tracking across all chosen platforms.

    3

    Launch & Monitor

    Campaigns go live with close monitoring and rapid adjustments based on early performance data.

    4

    Optimize & Scale

    Continuous optimization of bids, audiences, and creative to maximize ROI and reallocate budget to top performers.

    5

    Report & Strategize

    Monthly reporting with cross-platform insights and strategic recommendations for continued growth.

    Budget Guidance

    What to expect at different ad spend levels

    $2,000 - $4,000/mo

    Getting Started

    Ideal for testing 1-2 platforms and establishing baseline performance

    • Single platform focus (e.g., Google Search)
    • Basic audience targeting
    • Initial data collection and learning
    $4,000 - $10,000/mo

    Growth

    Multi-platform presence with room for testing and optimization

    • 2-3 platforms (e.g., Google + Meta)
    • Multiple campaign types
    • A/B testing and remarketing
    $10,000+/mo

    Scale

    Full-funnel coverage across all relevant platforms

    • Comprehensive multi-platform strategy
    • Advanced remarketing and lookalikes
    • Full-funnel tracking and attribution

    These are ad spend amounts only. Management fees are separate and discussed during consultation.

    Maximize Your Results

    Pair PPC with these services for better results

    Web Development

    High-converting landing pages for your ads

    Business Profile

    Optimize your local visibility

    Analytics

    Deep dive into campaign performance

    Frequently Asked Questions

    Common questions about our PPC management services

    Frequently Asked Questions

    It depends on your audience and goals. Google Search is essential for capturing high-intent queries. Meta (Facebook/Instagram) excels at visual storytelling and interest-based targeting. LinkedIn is ideal for B2B and professional services. During our discovery call, we'll assess your business and recommend the best platform mix for your budget.
    We recommend a minimum monthly ad spend of $2,000-$3,000 for most businesses, plus our management fee. This budget allows for meaningful testing across at least one platform, sufficient data for optimization, and room to scale what works. During our discovery call, we'll assess your market and recommend an appropriate starting budget.
    Unlike SEO, PPC can generate leads immediately once campaigns are live. However, the first 2-4 weeks are typically a learning period where we gather data and refine targeting. Most clients see solid, consistent results by month 2-3 as we optimize based on real performance data across platforms.
    We track conversions (calls, form submissions, purchases) across all platforms and calculate your cost per lead and return on ad spend (ROAS). We set up proper cross-platform attribution so you know exactly which campaigns, platforms, and audiences are driving results.
    We offer month-to-month agreements after an initial 3-month commitment. The first 3 months are essential for proper setup, data collection, and optimization across platforms. After that, you can continue monthly or cancel anytime with 30 days notice.
    Absolutely! We'll audit your existing accounts across any platform, identify opportunities for improvement, and implement changes while preserving what's working. Many clients see significant improvements just from restructuring and optimizing existing campaigns.

    Ready to Start Generating Leads?

    Get a free PPC audit and see how we can improve your results across every platform.

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