Selected Projects

‍Outcomes

• Established credibility with a professional digital presence that helped StrideTech communicate innovation to investors, healthcare providers, and families.
• Increased organic impressions for fall-prevention and smart walker keywords by 42% in 3 months.
• Completed Google Business Profile setup, leading to a 128% rise in local discovery searches.

Services Provided

1. Website Design & Development

• Built a modern, responsive website tailored for both B2B (healthcare providers, researchers) and B2C (families and caregivers) audiences.
• Incorporated product storytelling through visuals, demo call-to-actions, and concise product benefit highlights.
• Created a scalable structure so additional product lines, testimonials, and research data could be easily added later.

2. SEO & Content Foundation

• Conducted keyword research to identify niche opportunities in the fall-prevention and mobility aid market.
• Optimized meta tags, headings, and on-page content for search intent.
• Built an FAQ section targeting high-intent queries like “How can a smart walker help prevent falls?” and “What are fall-prevention solutions for seniors?”

3. Google Business Profile Optimization

• Claimed, set up, and optimized StrideTech’s GMB profile.
• Wrote a professional, SEO-friendly business description emphasizing innovation, healthcare credibility, and patient impact.
• Added categories, service details, and imagery to build trust and improve local SEO.

4. Brand Messaging & Positioning

• Developed concise brand language balancing clinical credibility (medical research, data) with human-centered storytelling (independence, family care).
• Supported the sales funnel with messaging tailored for investors, healthcare partners, and caregivers.

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Outcomes

• Built a distinctive, community-driven brand identity that resonated with young audiences and positioned CYF as more than just a clothing brand.
• Drove 63% growth in online sales within the first 60 days after e-commerce launch.
• Increased Google Ads click-through rate by 48% after campaign optimization.

Services Provided

1. E-Commerce Website Development

• Designed and launched a Webflow + Shopify integrated store with a modern, lifestyle-driven design.
• Developed product pages with size guides, lifestyle photography, and customer reviews for trust-building and conversion.
• Built streamlined checkout flows optimized for mobile users.

2. SEO Foundation

• Conducted keyword research around streetwear fashion, Chicago apparel, and community-driven clothing brands.
• Implemented SEO best practices across product and category pages.
• Set up Google Search Console + GA4 integration for performance tracking.

3. Google Ads Campaign Setup

• Launched brand and non-brand search campaigns targeting high-intent queries.
• Built retargeting campaigns for abandoned carts and returning visitors.
• Created ad copy emphasizing community, authenticity, and exclusive designs.

4. Brand Identity & Storytelling

• Crafted messaging around “fashion that connects friends”, positioning CYF as more than a clothing brand.
• Developed visual branding guidelines including typography, color palette, and social media creative templates.

Outcomes

• Elevated brand identity with a modern website that reflects Fenceworks’ craftsmanship and reliability, boosting customer trust.
• Boosted online quote requests by 55% within the first 90 days after launch.
• Improved search visibility — “Chicago fence installation” ranking moved from page 3 to page 1 on Google.

Services Provided

1. Website Design & Development

• Designed a modern, clean Webflow site featuring service pages (residential, commercial, custom designs) with before-and-after galleries.
• Integrated online estimate request forms tied to CRM for streamlined lead management.
• Added service area maps and project showcase pages to highlight completed work around Chicagoland.

2. Local SEO Setup

• Researched and implemented geo-targeted keywords for Chicago and nearby suburbs.
• Optimized on-page SEO, meta descriptions, and service-specific landing pages.
• Created Google Business Profile content and local citations to boost search ranking.

3. Branding & Messaging

• Developed a refreshed brand identity with a trustworthy and professional tone.
• Created taglines like “Built to Last, Designed for You” and service-specific messaging for residential and commercial audiences.