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DISCOVERY CALLA well-planned website is the cornerstone of your online success. We begin by understanding your vision, business goals, and audience to craft a strategy tailored to your marina or marine service business. This discovery phase ensures every decision—from structure to marketing—is driven by data and aligned with your growth objectives.
What’s Included:
Client Consultation – Aligning on goals, brand positioning, and long-term vision. Schedule a Discovery Call here
Market Research & Competitor Analysis – Evaluating industry trends, digital benchmarks, and local competitors.
Target Audience Definition – Identifying buyer personas and behavioral patterns to inform design and messaging.
SEO Audit & Keyword Strategy – Researching high-impact keywords, optimizing for local search, and identifying content opportunities.
Advertising & Funnel Strategy – Mapping potential ad channels (Google, Meta, etc.) and lead capture flows for future campaigns.
Site Architecture & Sitemap Creation – Structuring the site for clear navigation, SEO best practices, and smooth user journeys.
CMS & Tech Stack Selection – Recommending the best platform (Webflow, WordPress, Shopify, or custom) based on functionality and future plans.
Timeline & Milestone Planning – Outlining deliverables, review periods, and launch targets for smooth project management.
The design phase focuses on aesthetics, usability, and responsiveness. We ensure your website not only looks stunning but also provides an intuitive user experience (UX).
Design Inclusions:
Wireframing & Prototyping – Low-fidelity and high-fidelity wireframes for a clear layout
Custom UI/UX Design – Creating a unique and engaging interface that represents your brand
Responsive Web Design – Ensuring seamless experience across mobile, tablet, and desktop
Typography & Color Palette Selection – Choosing fonts and colors that align with your brand identity
Interactive Mockups for Review – Get a preview of your site’s look & feel before development
Revisions & Feedback Integration – Refining the design based on your input
Now, we transform the approved design into a fully functional website using clean, scalable, and SEO-optimized code.
Development Features:
Front-End Development – HTML, CSS, JavaScript, and modern frameworks for smooth performance
Back-End Development – CMS integration, databases, and custom functionalities
Content Management System (CMS) Setup – WordPress, Webflow, Shopify, or a custom solution
E-Commerce Functionality – Secure online stores with payment gateway integration
SEO Best Practices – Structured data, meta tags, and optimized page speed
Security & Performance Optimization – SSL integration, caching, and fast-loading pages
Before going live, we conduct a thorough quality check to ensure flawless performance.
Testing Process:
Cross-Browser Compatibility – Works seamlessly on Chrome, Firefox, Safari, and Edge
Mobile & Tablet Responsiveness – Optimized for all screen sizes and devices
Functionality Testing – Ensuring forms, buttons, and interactive elements work perfectly
Page Speed & Performance Optimization – Fast loading time for better user experience & SEO
Security & SSL Implementation – Protecting user data with industry-standard security measures
User Experience Testing – Ensuring smooth navigation and intuitive interface
Go-Live Deployment – Launch to the public with minimal downtime.
Now we drive traffic to your new site through SEO content plans and Google Ads campaigns.
Activation Process:
Google Search Console & Analytics Reporting – Track user behavior and organic growth.
Monthly SEO Execution – Content creation, backlink outreach, and keyword optimizations.
Google Ads Campaign Setup – High-intent keyword ads with A/B tested ad co
py and landing pages.
Budget Management & Optimization – Adjust ad spend based on performance and ROI.
Conversion Rate Optimization (CRO) – Improve site usability and increase lead capture.
Search Engine Submission – Indexing your site on Google for better visibility.
Ongoing Maintenance & Updates – Regular updates to keep your site secure and refreshed.
Performance Monitoring – Analyzing visitor behavior and optimizing for better conversions.
DS Collective is committed to achieving excellence in strategic advisory services, delivering data-driven insights, and fostering long-term client success through innovative problem-solving and tailored solutions.
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