Scope: Website Redesign + Local Digital Ads

Fenceworks Website

DS Collective led a full digital refresh for Fenceworks, including a mobile-optimized website redesign, local SEO foundation, and targeted ad campaigns across Google and Facebook. The engagement focused on improving lead generation, brand visibility, and overall marketing efficiency.

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What We Did:

• Rebuilt a 10-page, mobile-first website with SEO foundations
• Ran Google & Facebook ad campaigns targeting local homeowners
• Designed ad creatives + built high-converting landing pages

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Results:

• +32% increase in leads within 30 days
• Cost-per-lead dropped by 26%
• Stronger brand presence across search and social

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Visuals:
Website before/after • Sample ad creatives • Performance metrics