High-Level Summary

DS Collective partnered with Call Your Friends to build their digital presence from the ground up. The scope included a fully custom, mobile-optimized website, foundational SEO, and ongoing Google Ads campaigns. The goal was to drive brand awareness, boost online sales, and establish a professional, mission-driven online presence for their mental health-focused apparel line.

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Objectives

• Design and develop a fast, engaging e-commerce site aligned with the brand's mission
• Implement SEO best practices to increase organic visibility
• Launch Google Ads campaigns targeting high-intent buyers
• Create a smooth customer journey from ad to checkout

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Results

• Successfully launched a mobile-first Shopify site with intuitive UX and branded storytelling
• Increased organic traffic and keyword rankings within the first 60 days
• Google Ads campaigns delivered a strong ROAS and consistent conversion flow
• Elevated brand credibility and customer trust through professional digital execution

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