Description

DS Collective led a full brand refresh for Paradiso Pickleball, focusing on modernizing their visual identity and aligning it with their target audience. The scope included updated logo design, color palette, typography, and brand guidelines—delivering a cohesive and elevated look that positioned the brand for growth in the competitive paddle sports market.

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Objectives

• Develop a modern, recognizable brand identity for a growing paddle sports company
• Create cohesive visual elements that reflect the energy and lifestyle of the sport
• Align branding with target audience preferences and retail positioning
• Set the foundation for future marketing, packaging, and digital assets

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Results

• Delivered a clean, energetic brand system with logo, typography, and color palette
• Improved brand consistency across digital and print materials
• Helped position Paradiso Pickleball as a premium, lifestyle-driven brand
• Increased customer engagement and visual appeal across social and packaging

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