Kickoff Call & Strategic Planning: We begin with a focused strategy session to align on your growth goals, upcoming seasonal priorities, and existing marketing assets. In this call, we refine your target customer profiles, identify key service areas for expansion, and audit your current content and campaign structure. This becomes the foundation for our extended SEO, content, and advertising roadmap moving forward.
Project Setup & Collaboration: You’ll meet your dedicated project lead and receive a transparent, collaborative timeline covering content creation, campaign scaling, and new page launches. A shared folder and visual project board keep everything centralized—from blog drafts to ad creative—so you always know what’s coming next and can provide timely feedback as we build.
Additional Web Page Development: Beyond the 6 pages in Foundation, we build 4 more custom website pages focused on driving conversions and supporting SEO. These often include service-specific pages, a blog hub, or landing pages for ad campaigns. Each is designed with clear CTAs, optimized for speed and mobile, and structured to rank locally on Google.
Google Ads Campaign Scaling: We don’t just run ads—we grow them. In Midstream, we scale your Google Ads presence by expanding keyword coverage, launching new ad groups or geographies, and A/B testing creative and landing pages. We continuously refine bidding strategies and retargeting to drive more qualified traffic without increasing your budget unnecessarily.
Advanced SEO Content Strategy: We evolve your SEO game from technical foundation to ongoing authority-building. We conduct long-tail keyword research, develop a blog content calendar, and map content to your services, seasonality, and location. Our goal: turn your website into a magnet for high-intent searches year-round.
Blog Content Creation: Each month, we deliver professionally written blog posts tailored to your business and region—designed to build trust, improve rankings, and generate organic traffic over time. All posts are optimized with metadata, internal linking, and relevant keywords to strengthen your entire website’s SEO profile.
Email Marketing Strategy: We create or refine your email marketing funnel—helping you stay top of mind with past and prospective customers. This includes campaign ideas, welcome or booking sequences, and segmenting strategies that fit your business model (e.g., seasonal customers vs. long-term renters).
Monthly Strategy Session: Each month, we meet for a live strategy call to review performance, align on next steps, and plan for what’s ahead. This is where we bring clarity to the numbers, identify new opportunities, and adapt based on what’s working. These calls ensure that our efforts stay sharp, relevant, and ROI-driven.
Let's get a better idea of what you are looking for. Chat with Founder, Doug, on a 30 minute, 1:1 Discovery Call. We will provide free insight and a path forward for you and your organization!
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