Kickoff Call & Onboarding: We begin with a 30-minute kickoff call to align on your goals, services, and audience. This helps us tailor the website structure, tone, and SEO strategy to your business. We’ll also gather any brand assets, access credentials, and content needed to begin.
Setup & Communication: You’ll be introduced to your project lead and given a clear timeline with milestones. We use a shared folder and project board to keep everything organized and transparent—so you always know what’s happening next.
6-Page Website Build or Redesign: We start with strategy, not just aesthetics. We design each page with purpose—highlighting your marina or storage business’s unique offerings while guiding visitors toward action. From homepage to contact, every page is mapped for clarity, speed, and conversion. You’ll get a responsive, mobile-first layout that looks sharp on every device, with intuitive navigation and clear calls to action that drive inquiries and bookings.
Web Development: Our process turns strategy and design into a fast, functional, and scalable website tailored to your marina or RV storage business. We build on clean, modern code with a mobile-first approach, ensuring smooth performance across all devices. Each page is developed with user experience in mind—from fast load times to frictionless navigation—so potential customers can quickly find information and take action.
SEO - Setup & Initialization: We lay the groundwork for your digital success. This includes in-depth keyword research focused on 10–15 high-intent local and service-based terms tailored to your marina or boat storage business. We implement an SEO strategy for a 6-page site, covering on-page essentials like optimized title tags, meta descriptions, header structure (H1/H2), internal linking, and image alt text and compression. We also handle sitemap creation, Google Search Console integration, GA4 setup, mobile responsiveness testing, site speed optimization, and crawlability via robots.txt—ensuring your website is both discoverable and user-friendly.
SEO - Ongoing Monthly Support: Our monthly support keeps your site healthy and competitive as time goes on. We track keyword rankings and site traffic, make on-page edits and metadata updates, and deliver a clear monthly SEO performance report. Regular site health checks address broken links, indexing issues, and mobile errors. We also provide some SEO education to empower you and your team to understand and build on these improvements over time.
Google Ads Management: Our service is designed to help marinas, boatyards, and RV storage businesses generate leads quickly by showing up in the right searches at the right time. We start by building strategic, location-targeted campaigns focused on high-intent keywords like “boat slip rental” or “RV storage near me.” Each ad is crafted to align with your audience's seasonal behaviors and local demand, driving real bookings—not just clicks.
Once live, we manage everything hands-on: tracking performance, optimizing ad copy and extensions, adjusting bidding strategies, and refining targeting to reduce wasted spend. You'll receive clear, easy-to-read reports each month showing leads, cost-per-click, and ROI. Paired with a high-converting landing page, our Google Ads strategy becomes a direct growth engine for your business.
Analytics & Tracking Setup: We then ensure you’re not flying blind. In the first month, we connect and configure essential tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console (GSC). We set up key conversion tracking—such as form submissions, click-to-call events, and page views—based on your business goals. Heatmap tools (like Hotjar or Microsoft Clarity) can be added for deeper behavioral insights. Every integration is documented, tested, and verified to ensure reliable, real-time data flow across platforms.
Once everything is live, our Ongoing Support keeps your data accurate and actionable. We regularly validate conversion tracking, monitor for anomalies in GA4 and GSC, and resolve any crawl or indexing issues. Your monthly reports pull directly from these tools, so you’re always working with clean, up-to-date insights. Whether you're measuring leads, traffic, or campaign performance, this foundation ensures you can track it confidently.
Monthly Reporting: Our team gives marina and RV storage business owners a clear, three-slide snapshot of digital performance without the fluff. The first slide focuses on lead performance—highlighting how many leads were generated, where they came from, and which campaigns or pages drove conversions. The second slide dives into website traffic, breaking down total sessions, top-performing pages, device usage, and user behavior like bounce rates and session duration. The third slide covers SEO performance, including keyword ranking changes, impressions and clicks from Google Search Console, and any indexing or technical issues. We also include clear, actionable recommendations—so you know exactly what’s working and where to improve.
Let's get a better idea of what you are looking for. Chat with Founder, Doug Smart, on a 30 minute, 1:1 Discovery Call. We will provide free insight and a path forward for you and your organization!
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